Minnesota Twins

This Is How We Baseball

2018 Integrated Campaign

To help propel the Minnesota Twins

into the 2018 season the team launched

a new look and feel and fully-integrated campaign titled, 'This Is How We Baseball.' The campaign brings the team’s new attitude to life through a design-driven look and feel that truly embodies the unique excitement of going to a game at Target Field. Here are a few selects from the campaign.

Branded Equipment Trailer

19-0010_Me_estas_matando_pequeños_Berrio
19-0008 Balls To The Wall_Sano(1).gif
19-0009 Speed Thrills_Buxton(1).gif

Banner Ads-HTML5, Various Sizes

17-0038 MN Twins_2018 Season Ticket_Mock
17-0038 MN Twins_2018 Season Ticket_Mock
17-0038 MN Twins_2018 Season Ticket_Mock

Season Ticket Design

01_23_19 Target Field-Elevator Wrap_FINA

Elevator Wrap-Target Field

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18-0029 2018 Street Pole Banners_ALL BAN

Street Pole Banners-Target Field

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17-0043_TwinsFest 2018_Front Office Shir
17-0043_TwinsFest 2018_Front Office Shir

TwinsFest Event T-Shirts-Front Office & Volunteer Designs

17-0043_TwinsFest 2018_Volunteer Shirt_B

:30 Sec Television “Buck Yeah”

CLIENT: Minnesota Twins Baseball Club

Creative Director: Rodd Isberto

AGENCY: Carmichael Lynch

Chief Creative Officer: Marty Senn

Creative Director: Troy Longie

Design Director: Milton Un

Writer: Caroline Henry

Art Director: Gideon Virgadamo

Designer: Kate Mickelson