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Minnesota Twins
This Is How We Baseball
2018 Integrated Campaign
To help propel the Minnesota Twins
into the 2018 season the team launched
a new look and feel and fully-integrated campaign titled, 'This Is How We Baseball.' The campaign brings the team’s new attitude to life through a design-driven look and feel that truly embodies the unique excitement of going to a game at Target Field. Here are a few selects from the campaign.
Branded Equipment Trailer
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Banner Ads-HTML5, Various Sizes
Season Ticket Design
Elevator Wrap-Target Field
Street Pole Banners-Target Field
TwinsFest Event T-Shirts-Front Office & Volunteer Designs
:30 Sec Television “Buck Yeah”
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CLIENT: Minnesota Twins Baseball Club
Creative Director: Rodd Isberto
​
AGENCY: Carmichael Lynch
Chief Creative Officer: Marty Senn
Creative Director: Troy Longie
Design Director: Milton Un
Writer: Caroline Henry
Art Director: Gideon Virgadamo
Designer: Kate Mickelson
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