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Print and Out Of Home Campaign

I was responsible for art directing and designing the print and OOH new product launch for Blue From American Express.

From conception to launch,

across 6 markets over a period of 18 months the campaign generated:

Cards distributed: 200% over 2000 plan projections

Card spend: 358% over 2000 plan projections

© 2019 portfolio by Rodd Isberto. creative direction, art direction, design as noted. All rights held by their respective copyright holders.